Fish and Sheep brings together the freshness of the ocean and the warmth of the fields in every bowl of sashimi rice.
The brand name combines “Fish” and “Sheep,” reflecting the Chinese character 鮮 (fresh) and the spirit of "Umami", where freshness and flavour come together in perfect harmony. The logo seamlessly merges the silhouettes of a fish and a sheep within a circular design, representing the perfect harmony between fresh seafood and fluffy rice in every bite.
Our freshness comes from advanced flash-freezing technology that locks in the natural taste, texture, and aroma of every ingredient. Even after delivery, it tastes as fresh as when it was prepared.
The packaging features a deep ocean-blue design that reflects freshness and quality. Ingredients are separated into sealed compartments for hygiene and flavor protection, while the fish-and-sheep pattern subtly highlights the brand story.